Meet Our Speaker

Cicelia van Rooi

As Managing Director, Van Rooi is responsible for leading cross functional teams and driving the development and implementation of Dow’s growth strategy within Southern Africa. This includes imbedding the Broad Based Black Economic Empowerment (BBBEE) Strategy, a local legislative requirement aimed at transformation and growth of the South African economy. 


Since 2020, she added the responsibility of Sales Director Middle East, Africa, and India for Dow Industrial Solutions. In this role, she is responsible for driving Dow Industrial Solutions’ growth strategy which includes delivering the regional sales, volume and EBITDA for the business in the Middle East, Africa and India. Van Rooi leads the development of the growth pipeline for mega projects in the region focusing on Energy Transition, gas treating and Concentrated Solar Power (CSP), among other areas. She is also responsible for innovation, people development as well as providing sustainability support for the business. 


Van Rooi joined Dow in 2012 and has since held many roles in the company. She was appointed Commercial Leader of Dow AgroSciences for Southern Africa in 2015, driving the growth strategy in South Africa, Namibia, Botswana and Swaziland. During her tenure as Senior Business Development Manager, a position assumed in 2017, she successfully led key cross regional growth projects across the Sub-Saharan Africa region. She has extensive experience in driving commercial success, leading people, leading change and building relations across all levels of an organization. She currently serves on several boards in South Africa including the Chemical & Allied Industries’ Association (CAIA) and American Chamber of Commerce as both Exco and board member. She has previously served at the board of Plastics SA. 

Van Rooi’s qualifications include a Bachelor of Science obtained from the University of the Free State, a Master of Science at the University of Stellenbosch as well as a master’s degree in business leadership (cum laude) obtained at the University of South Africa. Van Rooi is an avid reader, an outdoor enthusiast and nurtures a love for painting. She lives with her family – husband and two boys – in Gauteng, South Africa.